About Coco Tanning Company
The source of the Palm Beach Glow, On the Go®
Coco Tanning Company was created with one goal in mind: to deliver a luxe, skin-conscious tanning experience worthy of Palm Beach’s finest. Our glow products are designed to enhance your natural beauty while prioritizing skin health, convenience, and long-lasting results.
We believe that tanning is more than cosmetic—it’s a confidence ritual. Whether you're booking a private appointment or shopping our curated line of clean, glow-enhancing essentials, you can expect the same level of excellence, care, and customization every time.
We’re proud to set the standard in modern tanning:
Effortless. Elevated. Unmatched.
From our signature blends to our detail-driven artistry, every glow we deliver is designed to be undeniably Coco.
The Palm Beach Glow isn’t just a look—it’s a lifestyle.
Our Story
Founded in Palm Beach. Built to glow anywhere.
Coco Tanning Company was founded by a beauty-obsessed entrepreneur with a vision: to modernize self-tanning through clean formulations, thoughtful design, and an uncompromising standard of quality. What began as a local concept quickly evolved into a trusted luxury glow brand—known for elevated self-tanning products designed to deliver results you can see and feel.
Rooted in the effortless elegance of Palm Beach and inspired by modern, on-the-go lifestyles, Coco creates glow essentials that travel beautifully—wherever life takes you.
Our goal? To become the go-to glow brand, whether you’re on the East Coast or across the country.
Meet the Face behind the Glow: Alane “Coco” Ekonomou, MBA
Alane is the founder and visionary behind Coco Tanning Company. While pursuing her MBA, she blended her entrepreneurial drive with a deep passion for beauty and wellness—creating a brand rooted in clean formulations, elevated design, and an unwavering commitment to quality.
Coco Tanning Company reflects her belief that beauty should feel effortless, empowering, and skin-safe. With a foundation built on excellence, consistency, and clean, skin-loving ingredients, the brand has grown into a luxury glow company designed for modern, on-the-go lifestyles.
What began as a Palm Beach–inspired concept has evolved into a product-first luxury brand, delivering the Palm Beach Glow, On the Go® through thoughtfully crafted self-tanning and glow essentials—created to travel beautifully and perform effortlessly.
In addition to leading Coco Tanning Company, Alane is the founder of NovaLane, a brand house and parent company dedicated to building thoughtful beauty and wellness concepts designed to glow from the inside out.
The glow may start in Palm Beach—but the vision was always bigger.
What Sets Us Apart
Not just a product. A refined glow philosophy.
Thoughtful Formulation
Every Coco product is developed with intention. Each formula is designed to enhance natural skin tone, adapt beautifully to individual needs, and deliver a glow that feels personal—never one-note.
Clean, Elevated Ingredients
Our proprietary formulas are crafted with clean, skin-nourishing ingredients chosen for both performance and feel. The result is radiant, long-lasting color that supports skin health and wears beautifully over time.
Refined Craftsmanship
Glow is in the details. From formulation to finish, every Coco product reflects a commitment to consistency, balance, and enhancement—never guesswork.
Luxury, Made Effortless
Designed for modern, on-the-go lives, Coco delivers the Palm Beach Glow, On the Go® through elevated self-tanning essentials that travel beautifully and perform effortlessly—wherever you are.
